The Disney brand is no stranger to weddings. Disney Fairytale Weddings and Honeymoons was launched back in 1991 and is a huge market in the States; couples from the UK can also, of course, opt for their own fairytale style wedding at Walt Disney Resort in Florida. So a collaboration with a top bridal design house seemed a natural next step for the Disney brand. Alfred Angelo founded his company in the mid-1930s with his wife Edythe Piccione; it swiftly became one of the leading manufacturers in the USA and worldwide, and is still in family ownership, run today by the son and girl of Alfred and Edythe. Designer Michael Shettel, who began his career in New York and worked with, among others, Diana Vreeland and ‘Ilommy Hilfiger, joined the company in 1999 and is responsible for the Disney princess range.
When I first heard the news that I would be design a collection for Disney I immediately picked up the phone and called my eight yearold niece,he says.We went over the seven Disney princesses the collection would be based on Cinderella, Belle, Ariel, Tiana, Jasmine, Snow White and Sleeping Beauty and she gave maine her view on each. I got some really interesting ideas from her but it was important that I avoided ‘costumes’ dresses that resembled what the princesses wore in the films – so I chose to focus on iconic symbols or the memories the princesses elicited
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